Abartys Health is a rapidly growing start-up disrupting the healthcare space. After signing contracts with major corporations, they asked us to help them develop a website and brand which better conveys their disruptive product offering as well as elevates their brand to prepare for exponential growth.
Cometa began with a competitor analysis, helping Abartys Health to understand the techniques other players were employing in the space.
Cometa then collaborated with Abartys Health on an updated logo design and style guide, incorporating colors, fonts, and imagery that support the company’s innovative approach to the healthcare insurance space.
Cometa finally consolidated this branding work into a mobile responsive website, providing Abartys Health with a strong digital presence that accurately conveys their updated branding and messaging
Cometa led Abartys Health through an exploratory research phase, which resulted in a rebranding, and a responsive website that better conveyed their elite, differentiated service offering.
SXSW ReleaseIt
Investor's Award at Parallel18 Pitch Day
In Forbes
We came to Cometa looking for a better website. We left not only with a beautiful website, but with a new understanding of our brand, products, and offerings. Cometa challenged assumptions we didn’t realize we were making, and guided us towards a more focused, specific way of talking and thinking about our company as a whole.
abartysHealth CEO
RJ Health Systems is a leading data provider for injectible drug classifications and pricing for the healthcare industry. But users had to access the data through an outdated user interface that was difficult to navigate.