Breaking Through The Event-Deal News Clutter
After 14 years as an investor, Jonathan Spitzer, founder of CTFN, realized the event-deal stories in the media landscape only scratched the surface. Thus, the concept for CTFN, a subscription only M&A-content site, originated to fill this void in the marketplace.
The challenge
The challenge
The Approach
When Jonathan approached us back in 2014, the company needed to shed its previous regional name and brand without upsetting its existing user base. After conducting research and analysis we provided counsel on a strategy name change to CTFN to maintain consistency, while expanding its potential outreach to new clients.
Based on research of competitor platforms such as Bloomberg Terminal, Mlex and DealReporter, we reconfigured the platform’s user experience and interface to maximize SEO.
The Approach
The Solution
Cometa created an entirely new website with a design equipped for mobile and desktop, integrated with the new front-end design that emphasized brighter colors and bolder front. We replaced TinyPass API paywall system with a custom one to increase security and improve the user experience.
The Solution
results
-
5x
Users are now more likely to click through to read an article
-
40%
Improvement in page load time
-
3x
Visitors now spend on average more than previously did on the old CTFN website
When it came time to build the right platform to deliver the specialized services that are the hallmark of CTFN, Cometa offered compelling differences. Where others talked about technologies, fonts, and colors, Cometa talked about user experiences and success metrics for our business. Their team of professionals quickly gained a deep insight into our needs and brought valuable ideas and feedback to the table. Their inclusive creative process, coupled with their comprehensive understanding of the available technology platforms, made them the ideal partner agency for us.
Jonathan Spitzer, Founder at CTFN
Designed to disrupt the healthcare space
Abartys Health is a rapidly growing start-up disrupting the healthcare space. After signing contracts with major corporations, they asked us to help them develop a website and brand which better conveys their disruptive product offering as well as elevates their brand to prepare for exponential growth.
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