When Jonathan approached us back in 2014, the company needed to shed its previous regional name and brand without upsetting its existing user base. After conducting research and analysis we provided counsel on a strategy name change to CTFN to maintain consistency, while expanding its potential outreach to new clients.
Based on research of competitor platforms such as Bloomberg Terminal, Mlex and DealReporter, we reconfigured the platform’s user experience and interface to maximize SEO.
Cometa created an entirely new website with a design equipped for mobile and desktop, integrated with the new front-end design that emphasized brighter colors and bolder front. We replaced TinyPass API paywall system with a custom one to increase security and improve the user experience.
When it came time to build the right platform to deliver the specialized services that are the hallmark of CTFN, Cometa offered compelling differences. Where others talked about technologies, fonts, and colors, Cometa talked about user experiences and success metrics for our business. Their team of professionals quickly gained a deep insight into our needs and brought valuable ideas and feedback to the table. Their inclusive creative process, coupled with their comprehensive understanding of the available technology platforms, made them the ideal partner agency for us.
Jonathan Spitzer, Founder at CTFN